Social Media is big, we all know that. Be it Facebook, Twitter, LinkedIn, Google+ or Pinterest, thousands of potential buyers are looking for information that interest them.
Of course, you may have Facebook Page, Twitter or other popular social network channel and at the same time sharing relevant content with them regularly. The question is, do they engage with your content?
This is the no 1 question every social media marketer out there have been asking, especially many are seeing Facebook page organic reach has been dropping recently.
According to Social Media Examiner, one of the efficient way to increase back your social media reach is by posting content that resonate with your fans.
Today I am going to show you:
Posting high relevant quality content to your fans, not only getting them engaged but also makes you the authority in your niche.
However, if you are only posting content from your blog (assume you are producing high-quality content), is only will bore your audience away.
Instead we should share content not only from your blog, but also other content such as:
There is some software in the market can help you easily achieve that, such as Post planner or HootSuite. However, most of them require a monthly subscription, which may be a burden if you are just started out.
I have the opportunity to try the latest software in the market – Socio Caster that only requires a one-time payment, and allows us to access the powerful features as Post planner can provide.
SocioCaster has a very sleek and easy to understand user interface.
In Socio Caster, you can easily find proven engaged content to share with your fans.
Socio Caster has curated some of the common categories to get you started, such as
If you browse through, folders under awesome quotes, you can quickly select one of the social channel added beforehand (for example Positive Focus above), you will see some photos posted by positive focus that have high engagement (2,875 likes and 29 comments). Then you can easily share it to your fans by a click of a button (you will need to connect your social account before this).
Socio Caster not only curated the top photos but also blog links and videos that you can share easily.
Other Solution: PostPlanner that requires monthly subscription
PS: Checkout this exclusive offer, use coupon seoapprentice for 15% off!
Not happy with the pre-populated content? No worries, you can easily add any sites you like into the collections.
Hover over to Social Stream, and click any social channels you like to add.
In this example, I selected Facebook Page, you can drop in the Facebook Page ID (they even have a built in facebook page search function, how cool is that), and all the highly like or commented content will be populated accordingly.
Currently, there are over 12 social channel platform supported:
Having these social platforms which mean you will never run out of high quality and related content to share with your potential customers.
Alternative Solution: HootSuite that requires monthly subscription
PS: Checkout this exclusive offer, use coupon seoapprentice for 15% off!
Today’s users are flooded with information and social shares across the web and social media. If you do not share content constantly with them, you will soon find your social channel vanished from their feed. This is especially through when comes to Facebook marketing, the lesser the audience engage (like, comment or share) with your content, the lesser chances they will see your sharing again.
Neil Patel from Quick Sprout has indicated, constantly (means everyday) sharing content with your audience is one of the proven strategies to increase the engagement.
Image from Quick Sprout
Socio Caster has cool built-in feature that allows users to pre-schedule content in advance.
You can pre-populate scheduled post easily under Posts tab, where you can opt for:
Other Solution: Buffer, Hoot Suite, & Post Planner
PS: Checkout this exclusive offer, use coupon seoapprentice for 15% off!
Now you have prescheduled, highly relevant and proven to be engaging content to blast to your fans base with ease. After posting sometimes, you will need to analyze what is working and what is not.
Socio Caster has a very cool features that allow you to analyze your previous post (withSocio Caster, of course).
You can analyze:
Socio Caster | Post Planner | Hoot Suite | Buffer | |
Pricing | One Time
$37 – 3 accounts $47 – 10 accounts $49.95- unlimited accounts |
Monthly
Free – 2 accounts $9 – 5 accounts $15 – 12 accounts $39 – 25 accounts |
MonthlyFree – 3 accountsPro – 50 accounts Enterprise – call for pricing |
Monthly
Free – 1 account each platform $10 – 12 accounts $50 – 25 accounts $100 – 50 accounts |
High quality content suggestion | Yes – with customizable source | Yes – with customizable source | Suggestions – cannot customize source | Suggestions – cannot customize source |
Post Scheduler | Yes | Yes | Yes | yes |
Analytic | Yes | Yes | Yes | yes |
Bulk Scheduler | Yes | Yes | Yes – limited to 350 post | No native function – available via 3rd party software |
Curate from different social channel | 12 social platforms | Facebook, Twitter, Instagram and RSS | Cannot customize | Cannot customize |
Built in Visual Designer | Yes | No | No | Available viaPablo |
Web Based | Yes | Yes | Yes | Yes |
Chrome Extension | No | No | Yes | Yes |
Other tools integration | No | No | Yes | Yes |
Price taken from Post Planner, Hoot Suite & Buffer.
Socio Caster is a very new player in the market, it has a huge advantage compare to other SaaS software out there by having the onetime payment. Its closest rival charges $9 per month compare to $37 one-time fees from them, to me it is a no-brainer to use this tool. It literally saves me hundreds of dollar every month if compare to these other tools.
It may not be fair to say Socio Caster is superior to other established brands in the market. It also lacks some advanced features such as chrome extension and other tools integration such as IFTTT or Zapier. However for those who has a limited budget but wish to increase their social media exposure, Socio Caster definitely is a good choice to start with.
PS: Checkout this exclusive offer, use coupon seoapprentice for 15% off!