If you are a social media marketer like me, who are managing more than 5 social media channels, you will understand how challenging it could be to post fresh, engaging and relevant content to your fans consistently.
Hoot Suite is a social media management tool that can display all your social media content under one software interface. It has been one of my favorite tool to manage social marketing efficiently.
In this article, I will show you.
Hoot Suite is one of the most famous social media tool that many marketers are using it to manage their social media platforms. It is also one of the favorite choice of many corporate companies – be it a local or multi-national big brands.
If you are just starting on social media marketing, I would suggest you to sign-up pro planfor only $10 per month. In my opinion, it is a very affordable package to manage over 50 social media accounts under one roof.
Head over to hootsuite.com and signup using Twitter, Facebook and Google+.
Once you login to your account, you will be brought to your dashboard. The user interface is quite confusing at first, once you get used to it you will find it very useful.
This is how I organize my streams with different tabs:
Different people may have different way of organizing streams, you will need to adjust the streams and tabs accordingly
I am currently managing more than 10 Facebook Page, 5 Twitter Accounts, 2 Google+ Page and 2 Linkedin Company page.
I will turn on my Hoot Suite dashboard daily and look through all the Streams:
You will need to post relevant news, updates, jokes, quotes, meme and other engaging topic to keep your customers engaged.
Hoot Suite has the ability to connect many applications and tools.
This is how I setup Hoot Suite as a Social Listening tool:
Set all these accounts up with the topics and keywords you interested (except youtube, scoop it and Instagram; you will need to manually search for your keyword inside Hoot Suite)
By now you should have a customized tab that include many different apps that streaming high quality contents.
Every time when you need extra content for your readers, just go through these streams and search for interesting content to share.
Hoot Suite basic function is already a very powerful social media software. If you utilize the basic function well, you will already have a good starter for your social media strategy.
However you will need to add this two advance features to further boost your social media marketing.
Add your rss under publisher > RSS Feeds
In example below, I added http://backlinko.com/feed to my Twitter Account. Hoot Suite will check the RSS every 24 hours and will randomly post one of the update each time.
Schedule multiple messages at once by using the bulk upload tool.
- Select one or more social networks
- Upload a correctly formatted .csv file
Your .csv file should include the following fields (URL is optional):
Format and Rules:
- Column 1: Date and time. The accepted DATE format is: mm/dd/yyyy hh:mmordd/mm/yyyy hh:mm Be sure to identify which format you are using above.
- Column 2: Your message. For Twitter there is a limit of 140 characters, including the URL (which reserves at most 23 characters)
- Column 3: URL (optional): The full URL
- Times must be set in the future (at least 10 minutes from upload time).
- Posting times should end in either a 5 or a 0, i.e. 10:45 or 10:50.
- Define only one message per time slot.
- Duplicate messages are not allowed.
- There is a maximum of 350 scheduled messages across all social networks.
You can find bulk schedule feature under publisher > bulk message upload.
In a nut shell, Hoot Suite is a must have tool to be included in your social marketing strategy. It has a really affordable price tag, especially for those of you who are just started in social marketing.
Please comment if I miss out something, or you have some tips and suggestion for Hoot Suite function.